Plans are either strategic, tactical, or small operations that help your team achieve its marketing objectives.

Plans consist of an Overview, a Brief, and Deliverables

From the plans overview, you can get a timeline of all the initiatives you have been assigned to in a color-coded Gantt chart or in a simple card view.

The brief is where you'll define all the items particular to the marketing initiative being worked on. You'll set objectives, assign channels, budgets, and more.

The creative builder is where all the assets associate with the plan are added.

The creative builder is also where any messages that will be associated with plan adaptations would be written.

When the plan is completed, Deliverables are where you'll find the assets associated with the plan.