The brief is a document that should ensure that your organization is aligned on its implementation and execution of your marketing strategy.
The goals of your brief should be to:
Explain why you are using your strategy
Explain what success looks like in your strategy
Identify your audience and the outcomes of the plan.
Set clear goals, timelines for your plan.
In Edisen, Briefs consist of the following sections:
About
Objectives
Key Messages
Key Dates
References
Review & Approve
